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Single #swipelife


So, "shaadi kab kar rahe ho?"
Everyone has heard this at some point in their lives but women end up getting the worst of it. Thanks to years of conditioning, getting women married off has become society's favorite sport. But with the rise of social dating apps, GenZ and Millennials are carpe dieming and seizing those dates, fearlessly. So what is it for a single woman to swipe right where being single is still in its nascent stages?

Can you knot? Are you an Indian woman who's still unmarried? Have you been told your clock is ticking and "padhai toh hoti rahegi?" Does the idea of you being single and loving it, make people look at you like you're crazy?
Well, you're not alone. There are almost 73 million single women in India which is almost 40% rise in the last decade alone. So, to knot or not to knot is totally up to you!

In the face of modern-day, skewed icons have taken over the woman who was unparalleled to the men of her time. In ancient India, a single woman was no biggie. Rishi(ka) Gargi, the daughter of Sage Vachaknavi, the title holder of 'Brahmavaidini' was the OG influencer who found azadi outside shaadi. So, when did the single women get reduced to one of the two stereotypes - shaadi ya barbaadi? The credit of course goes to patriarchy which puts a giant mark on single women. And, their married friends and families are constantly worried about her single status. Driving the point home are customs like; throwing off the bouquet or kaleere, or being reduced to a Miss, Ms. or Mrs.
Sexism started it and our pop culture did all the PR! While Kammo Bua in DDLJ had only marriage on her mind, Cockatil's Veronica was deemed not fit for marriage and all the other heroines were just waiting for saajanji to come home.


The long-standing belief is that, a woman needs a man for paise while she makes paranthe. But this is changing, with more women getting educated and becoming financially independent, marriage is not the sole means to financial stability. Women have and are embracing their freedom of choice to date, commit, or stay single.

Single not sorry is a campaign initiated by Tinder in 2018. Single not sorry is about a choice - the choice to choose your own relationship status; to date or to not, to marry or not, to stay single, or even just have some fun!

Girls in the age group of 21-26, their top priorities include and should include; being themselves, building strong friendships, making their parents proud, and getting a good job. Utilize the time to truly explore all your options and move ahead with the commitment when you're financially, mentally, and sexually ready. 

So, "Ja Simran, ja! Jee le apni zindagi!"


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